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“Oprah Winfrey arguably has more influence on the culture more than any university president, politician, political or religious leader, except perhaps the pope”
Vanity fair magazine, in 1994
I have this case study analysis about Oprah Winfery who happens to be one of the most recognizable entrepreneurs in the world.
I’m not writing this post to talk about her as a person as much as I was amazed of her influence on people through out USA and all over the world. I came across a very interesting story which shows how far can some celebrities influence not only people’s minds, but the whole economy;
“In 1996, Oprah Winfrey had a show about the MCD -“Mad Cow Disease” , On that show Oprah swore that she would never eat a hamburger again in her life.
The show had a great effect on the cattle prices and sales in the United States; prices fell down 10-year low within a week of the show,causing losses of $12 million to the cattle producers. In year 2000 the case was dismissed stating that the show didn’t give any false information to defame the cattle producers”
Of course there are hundreds of other stories about this women and her success stories over the years, but I never thought that a whole nation would be influenced of someone’s statement like this, I mean she just swore to herself that she would never eat beef again! She didn’t encourage anyone to stop, she didn’t make any official statements about it; she was just talking to her guest and after she heard what he had to say about the disease she decided to stop eating it! and as a result of her decision; hundreds of thousands of people followed her steps within one week only!
Amazing; just amazing.